5 Corporate Branding Tips for your Business
Corporate branding is essential for any business – it shows the public who you are, what you offer, and what you stand for – it basically captures your business’s personality and shares it with the public in a creative and dynamic way.
Here are 5 corporate branding tips to keep in mind when creating your business’s branding materials and images:
- Identify your company’s brand
What image/personality/qualities do you want to portray?
Which colours and fonts will you use?
What is your tone?
- Where will your branding materials be seen?
Take note of where your target audience is – are they mostly online users? Or will you reach more of them through newspapers and magazines?
Don’t forget about in-store advertising, social media, and other materials such as brochures, leaflets, flyers, and posters.
- Make sure that your logo is visible, but not “in your face”
Your business is so much more than just your logo – use it, but use it wisely and strategically.
- Do you have a branding message?
A catchy tagline helps to solidify your brand and business in the minds of your current and potential customers and clients. Think of Coca-Cola, Fanta, Woolworths, Pick ‘n Pay, and Nike – their simple, yet catchy taglines help us to remember their business, but the taglines also say a lot about what their brand is all about.
- Your print and online branding images should inspire interest and action
Create interest by creating visually enticing designs – use colour and amazing typography to grab people’s attention.
Inspire action by using great content – a simple question or call to action, such as, “visit our website here” OR “Pop in today for a free gift” will inspire people to take action.
For some great examples of effective corporate branding, check out these pins on Pinterest: