Need some pro tips for Designing Online Branding Material? Not only do we offer design services for print, but we also offer online design services. Designing online branding material is equally as important as getting your brand out there in the real world. Here are 5 ways to ensure that your online branding is effective in attracting people to your business and your website.
1. Make it stand out
Use colours, fonts and images to make your branding stand out – whether it is an email newsletter, a banner ad, or a Facebook advert, make sure that you are engaging the viewer on all aspects.
2. Use your brand’s colours
Part of your brand’s identity are the colours used – be consistent across all platforms when sharing information about your brand.
3. Make sure your logo is clearly visible
Your logo does not need to be the focus of your design, but make sure that it features somewhere and is not hidden by other imagery or wording. Especially on social media platforms, if the image is shared, your brand is shared too, and you want people to know who the image represents.
4. Simple is often better
A cluttered image with too much information, and too many design elements (many different fonts or too many colours) will distract viewers from what you are trying to sell or share.
5. Do people know how to reach you?
Don’t forget to add your website address as well as a contact email (where necessary) when creating an online image.
Here is a banner we did recently for an email newsletter – The logo, contact details, and company information are all clearly visible – on receiving this mail, recipients will know exactly what the business is all about.