Whether you are a designer or a business owner, you need to know what makes a good logo design and what to look out for when it comes to logo design mistakes. Here are 7 points to remember when either designing a logo or on receiving your logo design from a designer.
Most Common Logo Design Mistakes:
1. Relying only on design trends
It is always beneficial to keep up with design trends so that your brand doesn’t come across as out-dated, but try not to follow these trends too closely. As a business or a designer, your aim should always be to stay original, so take inspiration from these trends, but don’t over-do it.
2. No Vector Image
Your logo image should be able to expand without becoming pixelated. To avoid this, your logo image needs to be designed in programs such as Adobe Illustrated or Coral Draw – a vector of your logo will allow it to be sized without the fear of pixelation or blurred lines.
3. Not Concise
Your design should present a clear identity to the public. Too many fonts, colours, and design aspects will be overwhelming and it will affect how others see your brand.
4. Does it look familiar?
Does your logo look similar to another business’s logo? To maintain professional integrity and to stand out as an original brand, you need to avoid (at all costs) looking like another brand, especially a well-known one.
5. Using Stock Images
If you are a business owner, insist that your designer uses only original design when it comes to creating images for your logo. As a designer, your aim should always be to create innovative images – get inspiration from stock images, but the end result must be original.
6. Too abstract
Trying to be too clever? This can sometimes be to the detriment of your brand – clever logo designs (such as negative space logo designs) are great, but only if they are done effectively.
7. Bad Font Choice
Sometimes all your logo needs is an incredible font or typography design – be very careful when choosing you fonts (as a designer and a business owner) – as a general rule, Comic Sans is always a big no-no.
If you are a business owner, keep these 7 aspects in mind when looking over your logo design, and if you are a designer, make sure that you internalise these points and use them to your advantage when creating logos.