No matter what your business, no matter what your product, your business card needs to move away from Clipart-type designs and into innovative and creative designs, which get people talking about your brand, and be the very impotant face of your company’s corporate branding identity.
Top 4 things to remember when doing Business Card Design:
1. Do you have a logo?
It is not OK to get a business card designed if you don’t have a logo – get your logo designed first and then move onto the business card design. Why is this so important? It is important because you need to create consistency across your branding items. Your logo is your visual identity – make sure it gets seen.
2. Colour Co-ordination
Whether you are designing your business card or you have hired a designer, the colours you choose (or the colours that are suggested) need to go together well and more importantly the colours need to send a clear message to whoever sees your business card. For example, blue sends a message of trust and loyalty, and yellow sends a message of intellect, but can also suggest cowardice – be aware of what colours mean and how this can affect what your brand stands for.
3. What Information should you share?
This can be a personal choice depending on what you want to share, but ultimately, the rule of thumb is that less is more – definitely include a phone number, an email address and your website (your Facebook page and Twitter handle can be left off or included). Again, it is all about staying aligned with your brand and what it stands for.
4. Think Outside of the Rectangle
Yes, most business card designs are rectangular with information on the front and back; however, this does not mean you have to follow suit. Get creative (or let your designer get creative) – the more innovative your business card, the more chance you have of being remembered.
There you have it – don’t stick to the norm when designing your business card – even if your business isn’t very innovative or creative, don’t conform to the standard design – be unique, stand out and make that great first impression you know you are capable of making.