Choosing the right font for your logo is essentially choosing a font for your brand – there are various elements to take into consideration to ensure that you make the right choice.
What should you keep in mind when choosing the right font for your logo?
- Make sure your font will stand the test of time – choose something classic, simple and distinctive, so that the likelihood of it being relevant in 5 years is high.
- What will you use your logo for? Where will it appear? If you use a font that is too thin or too “frilly” it might lose its effect when printed really small – be safe and use a bold font (only adding extras if it can be seen when you reduce the size).
- Take the kerning into account – The kerning is the space between the characters (the individual letters) – if you choose a font where the characters are too close together, ask your designer to adjust it so that it is legible.
Fonts partnered with business fields:
Designyourway.net shared an article, which highlighted fonts that work with certain industries – here are a few that they mentioned…
- Accounting – Optima (regular)
- Photography – Bauhaus (medium)
- Property/Real Estate – Bembo (medium)
- Technology/Engineering – Belgium (regular) and ITC Avant Garde Gothis (demi)
- Recruitment/Law/Medical – Amerika Sans
The above fonts will give you an idea of which direction to go in if you fit under those categories – this is just a guideline, at the end of the day innovation (originality) is key…
Here are some examples of well-known logo designs, and how they would’ve looked if they picked Comic Sans as their brand’s font…