Corporate branding is advertising your brand name instead of specific products or services. The whole thought process that goes into this method of marketing is vastly different to that when promoting a particular element of your company’s distinct commodities.
It is a very effective weapon because of its power of attracting various stakeholders; such as employees and investors. Corporate branding plays into various aspects of your company, and has the ability to accommodate new product acceptance quite easily, as it creates familiarisation with the chosen brand name.
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