Previously on Eye Catching Brochures, in our blog, Using brochures to get your brand out there, we shared how brochures can help you in spreading the word about your business’s services or products, and how it can be an effective marketing tool. In this blog we will discuss what you need to keep in mind when creating eye catching brochures, or briefing someone on a brochure design.
1. What do you want the brochure to achieve?
Deciding what results you want the brochure to achieve, will help you in deciding what you should share and what message you want to bring across. What is the purpose of your brochure? Find this out first and the rest will follow.
2. Use eye-catching, high resolution, and/or well-photographed photos
All your images, whether photos or pictures, need to be of the highest quality – faded, pixelated, or stretched images will not reflect well on your brand and will deter people from reading the brochure.
3. Choose your brand’s font and stick with it
It might be tempting to use many different fonts in your brochure, but in this case, simple is better. Decide which font best represents your business and stick with that – you can make use of bold, italics, and different sizes to make it stand out, but try not to use more that 2 fonts in the design.
The colours you use should attract people’s attention and accurately represent your brand. The number of colours you use will be up to you, but bare in mind that the colours mustn’t be overwhelming or “just for the sake of it” – they serve a purpose, so keep it simple, yet attractive.
5. Last, but not least – Do a spell check, a proof read, and get second opinions
Make sure that your brochure has been double and triple checked for any spelling mistakes, grammatical errors, or information inaccuracies.
Your brochure is your business summed up in images, words and colours – a lot of thought should go into getting it right – take the time to know your brand and decide what this brochure needs to accomplish – make it stand out and make it speak for your business.