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When you think about event and store branding items such as banners, posters, lightboxes and signage come to mind. Although these are all effective ways to advertise your business and your products or services, there are many other ways to get creative and get noticed.
We recently did some unique signage for a Ray-Ban’s event held in Cape Town. Our client didn’t want a banner wall, so we custom-made a pair of wooden sunglasses for this event. The signage then also became interactive as the customers could take photos with the sunglasses and share on it on their social media platforms using the hashtag #STARTWITHTHESHADES.

Tips for Event and Store Branding:

  1. Think outside of the box – what can you do that’s unique and different?
  2. Get creative – Create something that’s memorable and eye-catching.
  3. Make it interactive – You want your customers or event-goers to be inspired to take photographs and share it with their friends.

At the end of the day any branding items you choose should stand out from what everyone else is doing – be bold! Make a statement and make your branding something that people will talk about and remember.