Online marketing, however effective and popular, is not the only way to reach the public when it comes to marketing. Are you online all day every day? Everyone, at some point, leaves their home or their office and ventures out into the real world – this is where you, as a business, need to be seen too.
Here at Digital Express we not only pride ourselves on creating dynamic and creative flyer designs, but we also have state of the art printing facilities to print YOUR flyer designs. A quality design needs to be supported by quality printing in order to attract the most attention to your product, service or event.
Why should you do a flyer run every now and again? The answer is simple – why not? Flyers are an inexpensive yet efficient way to spread information about your business with very little effort. Place some at coffee shops, shop windows, and/or cashier points at retail spots where your target market are likely to be – Remember to do your market research first!
What market research do you need to do in order to get the best out of your flyer marketing?
1. Find out where your target market hangs out – For example: Coffee shops (upmarket or trendy?)
2. Are there any large events coming up where your target market will be?
3. Which other businesses will be willing to keep your flyers on an ongoing basis?
4. Which popular (well-known) businesses will support your brand and have your flyers available to their customers or clients?
It is easy to think that the only aspect of flyer advertising is the design, but a great design (with quality printing) is only effective if you have placed the flyers in the right areas.
What have we been up to? Here are some of our latest flyer designs: