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Whether you need a design layout for a menu or maybe your logo needs a redesign, you need to make sure that you are using effective design that fits in with your brand as well as making it appealing to the eye.
Here are some of our latest effective design projects, which includes a menu design, a flyer design and a logo redesign…

Effective Design

Effective Design

The design elements on this menu are simple, classic, informative, and uncluttered. There is a simple colour scheme and we used two complimentary fonts for the menu text. One high resolution, quality image shows you what the food looks like and draws your attention to menu. A menu design needs to be clean and informative when it comes to the text and appealing and creative when it comes to the images.

Effective design

Effective Design

The light floral background is synonymous with luxury, pampering and style. The neutral colours are soothing and the images suggest exactly what you expect from a spa experience. The information shared is to the point and not complicated and the relevant contact information is easy to see. Flyers or pamphlets should have something on them to attract the attention of passers by – the large image on this flyer will do just that.

logo de

logo de

This logo design was given to us by our client to redo (we had not created the original) – this is a great example of using a simple pattern to accentuate the brand – it may look like a horizontal figure 8 but it is, in fact, the C and the D for Clench Designs. With a touch of bright colour, this logo design manages to be simple yet eye-catching.
These three design projects show the importance of 5 design rules:

  1. Keep it simple
  2. Don’t let the text become too complicated
  3. Use images to grab people’s attention
  4. Use colours that suit the brand and the message

Use fonts that compliment each other (and usually not more that 3 fonts on a design)