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What is a Brand Bible?

Simply put, a Brand Bible is a “book” that captures what your brand consists of in terms of colours, fonts, images, logos, web design, branding materials, and anything else that is relevant to people getting to know your brand better.
brand bible
What purpose does it serve?

  1. A Brand Bible aims to highlight “rules”, which ensure that the different brand elements are unified and consistent across various platforms and media.
  2. It educates new (and old) employees about the business’s brand and how these elements should be used.
  3. It guides any graphic and web designers onto the right path when they create any promotional materials or websites for the business.

What purpose does it serve?

  1. A Brand Bible aims to highlight “rules”, which ensure that the different brand elements are unified and consistent across various platforms and media.
  2. It educates new (and old) employees about the business’s brand and how these elements should be used.
  3. It guides any graphic and web designers onto the right path when they create any promotional materials or websites for the business.

brand bibles
Your Brand Bible should include:
1.      Logo usage

  • Where can your logo be used?
  • What is the correct size to use when using it in print or online?
  • What colours should it be? Are there variations of the colour?

2.      Fonts

  • Which font/fonts are associated with your brand?

3.      Colours

  • What are your brand colours?
  • Do you have seasonal colours?
  • Will certain colours be added to the website?
  • Which colours are used when advertising the business?
  • Which colours are used on Social Media Platforms?

4.      Imagery

  • What is the “look and feel” of your branding?
  • Are there specific images you want associated with your brand?
  • Include examples of this (even if it’s not what your brand actually uses – the more examples you have, the better).

5.      Your brand’s voice (tone)
How should your employees/social media managers engage with the public – what is your brand’s tone?
Extras to include:

  1. Your business card design and layout
  2. Brochure/flyer/poster layouts
  3. Email signature/letterhead designs
  4. Social Media Strategies

At the end, you should have a comprehensive style guide to offer anyone who wants to know more about your brand.
For examples of amazing Brand Bibles, click here.