We recently completed some print and signage projects for Puma in Cape Town, The Onyx Luxury Apartments, and Planet Fitness Gyms. What makes this signage stand out and catch the attention of passers-by? How can your business create some renewed excitement about your business? Here are 3 branding tips to keep in mind:
- Who are you appealing to?
Remember to speak to your audience as well as sticking with your brand’s look and feel.
- Is it visible?
It’s one thing to have your signage visible during the day, but does it still look good at night? What can you do to draw attention to your branding at all hours of the day? Have you thought of light-boxes
- What’s happening around your business area?
Think about other stores/offices in your area – will your signage stand out? Consider using LED lighting to make your sign shine out from the rest or perhaps vinyl window signage?
Whichever substrate you decide to go with, consider the 3 factors mentioned above to ensure your branding is visible, noticeable, and creative.