Part 1 – What do your brand’s colours say about your business?
We all know that colours attract people’s attention, so we use them to brighten up a poster, to create more intrigue on our website, or to add to our logo. However, choosing these colours shouldn’t be done without consideration for what it will say about your brand, your advertising, your event, product or your business.
Here are 8 different colours, which are most commonly used, and what they tell the public about your brand:
Red is associated with power, passion, love, energy, and oddly enough, hunger. Seeing this colour can make people feel energised as well as giving them a sense of warm.
What does it say about your brand? It suggests that you are in control, passionate and powerful – think Coca-Cola, Lego, KFC, and Virgin.
Orange is a more playful colour and is often associated with kids activities, products and businesses such as Nickelodeon. Orange also brings about the image of an orange (the fruit) therefore; it can also be associated with food and drinks, for example, Fanta.
What does it say about your brand? It says you are playful, welcoming, fun, energetic, and committed.
Yellow is a happy colour and very few people will think otherwise – it symbolises hopefulness, positivity, and a sense of youth.
What does it say about your brand? It suggests that you are creative, motivated, enthusiastic, and if you are in the food industry it will work in your favour too.
The colour green is associated with life, the environment, health and wealth. Some famous brands that use green in their logos are NedBank, National Geographic and Lacoste.
What does green say about your brand? If you want to exude wealth, health or being eco-friendly green is the way to go.
For the remaining 4 colours and what they say about your brand, be sure to keep an eye out for our next blog: Part 2 – What do your brand’s colours say about your business?