We recently completed a large printing and installation project for PUMA stores in Cape Town, Johannesburg and Durban. We printed all branding items, which included in-store branding as well as POS (Point of Sale) items.
PUMA has perfected its branding over the years. The logo, the colour, the typeface, and the style are clearly defined, creative, and consistent. Every business should aim to achieve brand recognition within their market – one look at the leaping puma, and you immediately thinks of this brand and its products.
Which branding items should you consider for in-store branding?
- Pull-up banners are perfect for advertising promotions/specials/sales/new items as well as sharing more information about your business, products or services.
- Light-boxes are an ideal way to attract more attention to your name – let it stand out!Let it shine!
- Window displays, using vinyl stickers, posters, or hanging banners, with dynamic typography and well-designed or well-photographed images create intrigue and excitement, luring customers inside.
- Banner walls can serve as a creative backdrop for a new display, or a new range of products.
You can have a look at all our corporate branding services here – Corporate Branding
If you want to take your branding one step further, have a look at these effective experiential marketing campaigns, using various types of print materials, from econsultancy.com.
PUMA – Printing and Installation of Branding Materials done by Digital Express