Branding your business will link closely to your corporate identity. In order to create an effective business branding strategy, you will need to cover a broad range of mediums, which target a broad consumer market.
You can either brand your business online or offline (in the real world) – it is, however, recommended that you do both. Online branding can be done via social media platforms, such as Facebook and Twitter, monthly newsletters via email, website campaigns and competitions.
Print branding campaigns can be equally successful if done properly.
Our Tips for Effective Business Branding
There are 3 important questions to ask before choosing your print branding products:
1. Where will the branding material be seen/used?
2. What is the purpose of the branding material?
3. What will serve your business the best?
Answering questions 1 and 2 will allow you to answer question 3. There are a variety of different branding methods out there and just because they exist, doesn’t mean you need to use them all – choose your branding materials wisely and then put them to full use.
Promotional branding items such as button badges, mugs, plastic cards and t-shirts are great ways to get the word out about your specific product, special, promotion, competition or event.
When hosting or sponsoring an event, the following branding materials will aid the advertising of your business:
1. Pull Up Banners
3. Signs and Light-boxes
Make sure that these items are eye-catching and that they include all relevant information such as your website address, phone numbers, social media accounts as well as an email address – events are golden marketing opportunities and you need to make the most of them.
The following print items can be used for a day-to-day branding strategy:
1. Flyers and Brochures
3. Vehicle Branding – let you brand be seen wherever you go!
Whatever branding method you choose, make sure that your branding strategy is consistent, innovative and informative. Remember: Branding your business effectively is essential to your business’s growth.