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Simply put, typography is the creation of a typeface/font – this can be the creation of something completely unique or you could create something using an existing typeface.
If you’ve been playing around with typography and want to know more about what works, then here are a few tips to keep in mind when designing your next typeface:

  1. You don’t have to follow trends
    Keep it as original as possible and you can’t go wrong – sure, we all like the standard fonts that are out there, but if you want your design skills to stand out, then originality is the way forward.
  2. Consider the size carefully
    Although large, in-your-face typography can be effective, have you considered scaling your design down by a few sizes? Give it a try and see what happens…
  3. Take it one step at a time
    Creating an original typeface, or adding onto an existing one, can take some time – give yourself time to explore all the creative options.

What is typography

  1. Is it legible?
    It might be beautiful and creative, but can you read it easily? Don’t get too caught up in the design aspect that you forget to include some important practical elements – effective typography should be creative AND legible.
  2. Consider the spacing…
    This goes for the spacing between each letter, each word, and each line when creating a formatted piece of typography – you want to avoid cluttered design – there should be a sense of flow and space.
  3. Consider the copyrights…
    Whether you are working on an existing font or creating your own – either look into the copyrights of the font or establish your own in order to protect your work and/or prevent any unnecessary legal complications.

Here are 4 inspiring books on typography that every designer should read:

  1. The Elements of Typographic Style by Robert Bringhurst
  2. Inside Paragraphs by Cyrus Highsmith
  3. ABC by Damien Hirst
  4.  Just My Type by Simon Garfield