If you are one of those people that don’t read the small print, then you have come to the right place. This is because when dealing with big brands such as Pick N Pay Clothing, Digital Express has no time to major on the small print. The team at Digital Express has invested vast amounts of time, capital and knowledge to become industry experts in large format textile printing. They don’t do small print.
Ctrl + P, is a shortcut that most tech users will be familiar with, but unfortunately when it comes to large format printing, the Digital Express team will tell you that shortcuts are few and far between. When you are printing your five page spreadsheet, you would be excused for stepping out of the copy room for a brief sec, but when you are halfway through printing on reams of textile, there is no “very litte” margin for error.
Successful collaborative journeys are characterised by attaining a shared vision between two different groups. The nineteen year long relationship with Pick n Pay Clothing has certainly been a mutually beneficial journey for Digital Express, as both have relished in each other’s success, as one has grown so has the other. The attention to detail and unwavering commitment of the Digital Express team is on show year round, as they rollout textile prints to nearly 250 stores nationwide.
The “A Day in the Life of” video, showcases this attention to detail that is in-rooted at every step of the printing process. From graphic designing to printing, cutting to stitching, the seemingly small team at the Digital Express textile division are well-versed in their craft.
Next time you are standing in your local Pick n Pay Clothing store, be mindful of the craftsmanship and level of detail that has gone into their displays, then ask yourself, “could my brand benefit from this?”
View “A Day in the of” video, as Digital Express doesn’t do small print.
